How to Get Sales for a Solar Panel Business Effectively and Consistently
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 21
- 3 min read
Updated: Oct 22
The solar industry is booming—but so is the competition. Whether you’re just starting out or trying to scale your solar installation company, generating consistent sales is key to long-term success. From residential rooftops to commercial solar farms, the demand is there—you just need the right strategy to reach and convert your ideal customers.
At Wexford Insurance, we specialize in helping solar contractors protect and grow their businesses with tailored solar contractor insurance. In this guide, we’ll walk you through proven strategies to increase sales and build a thriving solar business.
1. Know Your Target Market
Understanding your audience is the foundation of successful solar sales. Are you targeting:
Homeowners looking to reduce energy bills?
Businesses seeking sustainability and tax incentives?
Government or industrial clients with large-scale energy needs?
Tailor your messaging, pricing, and service packages to each segment.
2. Build a Strong Online Presence
Your website is your digital storefront. Make sure it’s:
SEO-optimized for keywords like “solar installation near me”
Mobile-friendly and fast-loading
Filled with educational content, testimonials, and clear calls-to-action
Claim and optimize your Google Business Profile to improve local visibility.
3. Leverage Paid Advertising
Use Google Ads, Facebook Ads, and LinkedIn Ads to target specific demographics and locations. Highlight:
Cost savings
Environmental benefits
Limited-time offers or rebates
Retarget visitors who didn’t convert the first time with follow-up ads.
4. Educate and Build Trust
Solar is a big investment. Customers want to work with experts they trust. Use:
Blog posts and videos explaining how solar works
Webinars or live Q&A sessions
Case studies and customer success stories
Position yourself as a trusted advisor, not just a salesperson.
5. Offer Financing and Incentive Guidance
Help customers navigate:
Federal and state tax credits
Net metering programs
Solar loans and leases
Simplifying the financial side of solar makes it easier to close deals.
6. Build Referral and Partnership Networks
Referrals are powerful. Encourage satisfied customers to spread the word with:
Incentives like gift cards or discounts
Partnerships with roofers, realtors, and HVAC contractors
Co-branded marketing materials
7. Use CRM and Sales Automation Tools
Track leads, follow up efficiently, and manage your pipeline with tools like:
HubSpot
Salesforce
Veloxy (solar-specific CRM)
Automation helps you stay organized and close more deals.
Boost Your Solar Panel Business Sales with Contractor Back Office
Running a solar panel business is demanding—especially when marketing, SEO, and client outreach take a back seat. Contractor Back Office helps you build a strong brand, attract more clients, and streamline your operations with expert digital tools.
Our Services Include:
Protect Your Business with Solar Contractor Insurance
As you grow your solar business, protect your investment with the right insurance. At Wexford Insurance, we help solar contractors find coverage that meets industry standards and client requirements:
Final Thoughts
Getting sales for your solar panel business requires a mix of education, marketing, trust-building, and strategic outreach. By understanding your audience, leveraging digital tools, and offering real value, you’ll position your company for long-term success.
Wexford Insurance is here to help you protect and grow your solar business. Reach out today for a customized quote and expert guidance on solar contractor insurance.
Contact us today to get started.
