How to Get Sales for a Plumbing Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 13, 2025
- 3 min read
Starting a plumbing business is one thing—getting consistent sales is another. Whether you're just launching or looking to grow your client base, attracting new customers and building long-term relationships is key to profitability.
At Wexford Insurance, we help plumbing contractors protect their businesses with tailored Plumbing Contractor Insurance. But we also understand the importance of sales and marketing strategies that drive growth. Here’s how to get more plumbing jobs and build a thriving business.
1. Build a Professional Online Presence
Your website is your digital storefront. Make sure it includes:
Clear service offerings
Contact forms and booking options
Customer testimonials
Local SEO optimization
Claim and optimize your Google Business Profile to appear in local searches and maps.
2. Use Local SEO to Get Found
Optimize your website and content for local keywords like:
“Emergency plumber near me”
“Drain cleaning in [Your City]”
“Licensed plumbing contractor [Your Area]”
Create blog posts, service pages, and location-based landing pages to improve visibility.
3. Get Listed on Contractor Platforms
Sign up for lead generation sites like:
These platforms connect you with homeowners and businesses actively looking for plumbing services.
4. Offer Promotions and Referral Incentives
Encourage word-of-mouth marketing by offering:
Discounts for first-time customers
Referral bonuses for existing clients
Seasonal service packages
These tactics help build loyalty and attract new leads.
5. Network with Builders and Property Managers
Partner with:
General contractors
Real estate agents
Property management companies
These relationships can lead to recurring work and commercial contracts.
6. Use Social Media and Paid Ads
Promote your services on platforms like:
Facebook and Instagram (for local awareness)
Google Ads (for search-based leads)
LinkedIn (for commercial and B2B connections)
Share before-and-after photos, customer reviews, and service tips to build trust.
7. Maintain a Strong Reputation
Online reviews are powerful. Ask satisfied customers to leave reviews on:
Respond to all reviews—positive or negative—to show professionalism and care.
Boost Your Plumbing Business with Contractor Back Office
Running a plumbing business is demanding—between emergency calls, managing your crew, and keeping up with regulations, marketing often takes a back seat. Contractor Back Office helps plumbing contractors build a trusted brand, attract more clients, and streamline operations with smart digital tools and expert support.
Our Services Include:
Website Design & Management– Highlight your services, service areas, and make it easy for customers to request appointments
SEO Optimization – Get found by homeowners and businesses searching for local plumbing services
Social Media Management– – Share tips, showcase projects, and connect with your community
Bookkeeping Services– Keep your finances organized and ready for tax season
CRM Management– Track leads, manage follow-ups, and keep your customer relationships strong
Bids & Estimates– Send professional quotes for residential and commercial plumbing jobs
Stay Protected with the Right Insurance
Clients often ask for proof of insurance before hiring a contractor. Having proper coverage builds trust and credibility. Wexford Insurance offers:
Final Thoughts
Getting sales for your plumbing business takes a mix of smart marketing, strong relationships, and professional credibility. With the right strategies—and the right insurance—you can grow your business confidently and sustainably.
At Wexford Insurance, we’re here to help you protect your plumbing business and position it for long-term success.
👉 Contact us today.
