How to Get Sales for a Plastic Manufacturing Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 14
- 2 min read
Generating sales for a plastic manufacturing business can be challenging in a competitive market. At Wexford Insurance, we know that success depends on more than just production—it requires strategic marketing, strong client relationships, and risk management.
Whether you’re starting out or looking to grow, this guide will help you attract customers and boost revenue.
Why Sales Strategy Matters
Plastic manufacturing is a high-investment industry. Without consistent sales, it’s hard to maintain cash flow and cover expenses like equipment, raw materials, and insurance. A strong sales strategy ensures long-term profitability.
Effective Ways to Get Sales for Your Plastic Manufacturing Business
1. Identify Your Target Market
Focus on industries that rely heavily on plastic products:
Packaging companies
Automotive manufacturers
Construction firms
Consumer goods brands
2. Build an Online Presence
Create a professional website showcasing your products and capabilities. Use SEO to rank for keywords like:
Plastic molding services
Custom plastic manufacturing
Injection molding solutions
3. Leverage Digital Marketing
Invest in:
Search Engine Optimization (SEO) for your website
Pay-Per-Click (PPC) ads targeting manufacturers
LinkedIn marketing for B2B outreach
4. Attend Trade Shows and Industry Events
Networking at industry events helps you connect with potential clients and distributors.
5. Offer Competitive Pricing and Quality
Clients value reliability and cost-efficiency. Highlight your quality control processes and certifications to stand out.
6. Build Long-Term Relationships
Focus on repeat business by offering:
Volume discounts
Flexible delivery schedules
Dedicated account managers
7. Partner with Distributors
Collaborating with distributors can expand your reach and reduce marketing costs.
Boost Your Sales With Contractor Back Office
Having trouble finding new customers and closing deals? Contractor Back Office gives you the tools and support to help your business grow and keep everything running smoothly.
Our Services include:
Protect Your Business with Insurance
Sales growth means more production and higher risks. Insurance safeguards your operations and builds trust with clients. Essential policies include:
Final Thoughts
Getting sales for a plastic manufacturing business requires a mix of marketing, networking, and operational excellence. Don’t forget to protect your investment with specialized insurance coverage. At Wexford Insurance, we help manufacturers secure tailored policies for peace of mind.
Contact us today to start growing your business.
