How to Get Sales for a Land Surveying Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 4 days ago
- 3 min read
Owning a land surveying business is rewarding, but one of the biggest challenges for new and established companies is generating consistent sales. From boundary surveys to construction staking and topographic mapping, your services are essential for developers, contractors, and property owners—but only if they know you exist.
At Wexford Insurance, we not only help land surveying businesses secure the right insurance coverage but also understand that sales and client acquisition are critical for growth.
Here’s a step-by-step guide on how to get sales for your land surveying business.
Understand Your Target Market
The first step to generating sales is knowing who needs your services. Typical clients include:
Construction companies
Real estate developers
Government agencies and municipalities
Engineering firms
Private landowners
By understanding your market, you can tailor your marketing messages and approach to attract the right clients.
Build a Professional Online Presence
Today, most clients search online before hiring a surveyor. Your digital presence can make or break your sales:
Website: Showcase your services, past projects, certifications, and contact information. Include a blog for SEO and educational content.
SEO: Optimize your website with keywords like “land surveyor near me”, “boundary survey services”, and “construction staking company.”
Social Media: Use LinkedIn, Facebook, or Instagram to share project highlights and engage with local communities.
Network Within the Construction and Development Industry
Building relationships is essential in the land surveying business. Strategies include:
Joining professional organizations like the National Society of Professional Surveyors
Attending construction and engineering trade shows
Partnering with local contractors, architects, and civil engineers
Offering referral incentives for clients or industry partners
Networking increases visibility and often leads to repeat business.
Offer Comprehensive and Specialized Services
Clients often prefer companies that can handle multiple surveying needs. Consider expanding your offerings:
Boundary Surveys – property line determination
Topographic Mapping – land elevation and features
Construction Staking – precise site layout for builders
ALTA/NSPS Surveys – detailed surveys for commercial properties
Drone Surveys and 3D Mapping – modern surveying technology
Specialized services set your business apart and can justify higher rates, boosting revenue.
Leverage Client Testimonials and Case Studies
Social proof builds trust and encourages new clients to hire your services:
Showcase testimonials from satisfied customers on your website
Publish case studies that highlight successful projects
Use before-and-after visuals to demonstrate accuracy and quality
Grow Your Business Sales With Contractor Back Office
Struggling to to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Ensure Proper Insurance Coverage
Clients are more likely to hire a surveying company with professional insurance. Proper coverage demonstrates responsibility and professionalism. Key policies include:
Follow Up and Maintain Relationships
Sales don’t stop after completing a project. Maintain relationships to generate repeat business:
Send thank-you emails or project completion reports
Offer maintenance surveys or annual check-ins
Stay in touch via newsletters or social media updates
Strong client relationships lead to referrals, which are often your most reliable sales channel.
Final Thoughts
Generating sales for a land surveying business requires a combination of marketing, networking, service quality, and professionalism. By building a strong online presence, expanding services, leveraging referrals, and maintaining the right insurance coverage, your business can attract clients and grow steadily.
At Wexford Insurance, we help surveying companies protect their assets with specialized land surveyor insurance, so you can focus on building your sales and reputation in the industry.
Contact us today.
