How to Get Sales for a Catering Business
- Nate Jones, CPCU, ARM, CLCS, AU
- Aug 27
- 3 min read
Starting a catering business is exciting—but generating consistent sales is what turns your passion into a profitable operation. Whether you’re serving weddings, corporate events, special occasions, or charity functions, building a strong client base is essential.
At Wexford Insurance, we specialize in helping catering and food service businesses protect their operations with tailored catering business insurance. In this guide, we’ll show you how to attract clients, close deals, and grow your catering business with confidence.
1. Define Your Catering Niche
Focusing on a specific market helps you stand out and tailor your services:
Wedding Catering – High-budget, emotionally driven events
Corporate Catering – Recurring weekday business and networking
Charity Events – Community exposure and goodwill
Private Parties – Birthdays, anniversaries, and more
2. Set Up and Optimize Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local visibility. Make sure to:
Claim and verify your business on Google Business
Add high-quality photos of your food and events
List your services, service area, and contact info
Collect and respond to reviews
Post updates, promotions, and event highlights
This helps you appear in local search results when people search for “catering near me” or “wedding caterers in [your city].”
3. Build a Professional Brand
Your brand should reflect quality, reliability, and personality. Invest in:
A clean, mobile-friendly website
Professional logo and branding
High-quality event photos and testimonials
Clear service packages and pricing
4. Leverage Social Media and Reviews
Use platforms like Instagram, Facebook, and TikTok to showcase:
Behind-the-scenes food prep
Event setups and décor
Client testimonials and video reviews
Encourage satisfied clients to leave reviews on:
5. Network with Event Professionals
Build relationships with:
Wedding planners
Venue managers
Corporate HR teams
Nonprofit event coordinators
Offer referral incentives or cross-promotions to expand your reach.
6. Offer Tastings and Promotions
Hosting tasting events or offering limited-time discounts can help convert leads into paying clients. Consider:
Free tastings for qualified leads
Seasonal packages
Loyalty programs for repeat customers
7. Use Email Marketing and CRM Tools
Collect emails from inquiries and events. Send:
Monthly newsletters
Special offers
Event planning tips
Use tools like Mailchimp to automate and track engagement.
8. Get Proper Insurance to Build Trust
Clients want to know you’re reliable and protected. At Wexford Insurance, we offer specialized coverage for catering businesses, including:
Grow Your Catering Sales with Contractor Back Office
Contractor Back Office helps catering businesses attract more clients by managing websites, business calls , and social media platforms. These tools make it easier to showcase your menu, promote events, and engage with potential customers—helping you build a professional brand that drives bookings and repeat business.
Final Thoughts
Getting sales for your catering business takes strategy, consistency, and professionalism. By optimizing your Google Business Profile, building a strong brand, networking smartly, and protecting your business with the right insurance, you’ll be ready to grow with confidence.
At Wexford Insurance, we help catering entrepreneurs secure the coverage they need to operate safely and win more clients.
