How to Get Sales Consistent for a Paving Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 6 days ago
- 3 min read
Starting a paving business—whether you specialize in highway paving, street paving, road paving, or heavy highway paving—is only half the battle. The real challenge is generating consistent sales and building a strong client base.
In this guide, we’ll share proven strategies to help paving contractors attract customers, win contracts, and grow revenue.
Why Sales Matter for Paving Contractors
The paving industry is competitive. Municipalities, commercial developers, and private clients often have multiple options when choosing a contractor. To stand out, you need a clear marketing and sales strategy that highlights your expertise, reliability, and compliance with industry standards.
1. Build a Professional Website
Your website is your digital storefront. It should:
Showcase your services: highway paving, street paving, road paving, heavy highway paving.
Include high-quality images of completed projects.
Feature client testimonials and case studies.
Provide clear contact information and a Request a Quote form.
SEO Tip: Use keywords like paving contractor, start a paving business, and commercial paving services throughout your site.
Read more: [Contractor Website Design Tips]
2. Optimize for Local SEO
Most paving projects are location-specific. Optimize your online presence by:
Claiming your Google Business Profile.
Adding your business to local directories.
Using location-based keywords (e.g., “highway paving contractor in [City]”).
Local SEO ensures your business appears when clients search for paving services in your area.
3. Network with Municipalities and Developers
Government and commercial contracts are often the most profitable. Build relationships by:
Attending local government meetings and infrastructure events.
Registering as a vendor for municipal projects.
Joining industry associations for paving and construction.
4. Leverage Social Media Marketing
Platforms like Facebook, LinkedIn, and Instagram are powerful tools for showcasing your work. Post:
Before-and-after photos of paving projects.
Videos of your team in action.
Educational content about road maintenance and asphalt paving.
Engage with followers by responding to comments and sharing industry news.
5. Offer Competitive Pricing and Financing Options
Clients often compare bids before choosing a contractor. Ensure your pricing is competitive without sacrificing quality. Consider offering:
Flexible payment plans.
Discounts for long-term contracts.
Free estimates to attract inquiries.
6. Highlight Safety and Compliance
Safety and compliance are major selling points for paving businesses. Emphasize:
Employee training programs.
Insurance coverage (general liability, workers’ compensation, equipment insurance).
This builds trust and positions your business as a reliable partner for large-scale projects.
7. Invest in Paid Advertising
Google Ads and social media ads can generate leads quickly. Target keywords like:
“Highway paving contractor near me”
“Commercial paving services”
“Road paving company”
Set a budget and track results to ensure a positive return on investment.
Boost Your Business Sales With Contractor Back Office
Struggling to to attract new customers and close more deals? Contractor Back Office offers the solutions you need to grow your business and simplify operations.
Services include:
Protect your Business With Insurance
Your Insurance Coverage
Clients and municipalities want assurance that your paving business is protected. Highlight your insurance policies on your website, proposals, and marketing materials. At Wexford Insurance, we specialize in paving contractor coverage, including:
Final Thoughts
Getting sales for a paving business requires a mix of online marketing, networking, and strong operational practices. From building a professional website to leveraging social media and securing municipal contracts, every strategy counts. At Wexford Insurance, we help paving contractors protect their businesses with tailored insurance solutions—so you can focus on winning more projects.
Contact us today.
