How to Get More Enrollments for Your Daycare Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 1 hour ago
- 2 min read
Growing your daycare business requires more than just offering quality care — you need effective strategies to attract families and increase enrollments.
This guide provides actionable tips to expand your client base while ensuring your daycare remains protected with Wexford Insurance.
1. Optimize Your Online Presence
Parents often search online for daycare options. A strong digital presence is crucial:
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2. Engage on Social Media
Social media platforms can help you connect with local families:
Facebook Groups & Pages: Share events, photos, and testimonials
Instagram: Highlight daily activities, learning programs, and staff achievements
Paid Ads: Target local parents with age-specific campaigns
Regular engagement builds trust and increases awareness of your daycare.
3. Offer Incentives and Referral Programs
Encourage current families to refer others:
Discounts for referrals
Free enrollment for siblings or promotional periods
Loyalty programs for long-term families
Word-of-mouth marketing is often the most effective way to gain new enrollments.
4. Build Community Partnerships
Partnering with local businesses and organizations can increase visibility:
Pediatricians, family doctors, and community centers
Local libraries, parks, or schools for joint events
Sponsoring or participating in community activities
Being active in your community positions your daycare as a trusted local resource.
5. Provide Exceptional Parent Experience
Positive experiences lead to repeat enrollments and referrals:
Transparent communication about child development and daily activities
Regular parent-teacher meetings and progress reports
Clean, safe, and engaging environment
Satisfied parents become your strongest advocates.
6. Showcase Your Curriculum and Unique Offerings
Highlight what sets your daycare apart:
Specialized programs: STEM, arts, language, or physical development
After-school programs or enrichment activities
Flexible scheduling or extended hours
A clear value proposition attracts families looking for more than basic childcare.
Protect Your Growth with Insurance
As enrollments increase, your liability and exposure also grow. Essential daycare insurance includes:
Final Thoughts
Increasing daycare enrollments requires a combination of online marketing, community engagement, incentives, exceptional parent experience, and unique programs. Protect your business as it grows by securing comprehensive insurance coverage from Wexford Insurance, ensuring peace of mind while you expand your childcare services.
