How Much Does It Cost to Start a Yoga Business?

Nate Jones, CPCU, ARM, CLCS, AU
Nov 7
2 min read

Updated: 12 hours ago

Starting a yoga business can be an exciting venture, but understanding the costs involved is essential for planning and profitability. From studio rent to instructor certifications and insurance coverage, every expense matters.

At Wexford Insurance, we help yoga entrepreneurs protect their investment with tailored insurance solutions that fit your budget and business needs.

Why Knowing Startup Costs Matters

A clear budget helps you avoid financial surprises and ensures your yoga business starts strong. Costs vary depending on whether you’re opening a physical studio or launching a mobile yoga business, but the main categories remain similar.

Key Startup Costs for a Yoga Business

1. Studio Lease or Buildout

Estimated Cost: $5,000–$20,000

Renting or renovating a space is often the largest expense. Costs depend on location, size, and amenities. Urban areas typically have higher rental rates.

2. Instructor Certifications

Estimated Cost: $1,000–$3,000 per instructor

If you plan to teach, you’ll need a Yoga Alliance-approved certification or equivalent. Hiring certified instructors also adds credibility and safety.

3. Equipment and Supplies

Estimated Cost: $1,500–$5,000

Essential items include:

Yoga mats, blocks, straps

Sound systems

Storage racks

Cleaning supplies

Check Out: Yoga Studio Equipment Guide

4. Software and Technology

Estimated Cost: $50–$200 per month

Booking systems, payment processing, and marketing tools are crucial for smooth operations. Monthly subscriptions can add up, so include them in your budget.

5. Marketing and Branding

Estimated Cost: $500–$3,000

Website development, social media ads, and local promotions are key to attracting clients. Allocate funds for ongoing marketing campaigns.

Struggling to market your business? Visit Contractor Back Office for website SEO and marketing support.

6. Staffing

Estimated Cost: $2,000–$8,000 per month

If you hire instructors or front desk staff, factor in salaries, payroll taxes, and benefits.

7. Insurance Costs

Insurance is a critical part of your startup budget. It protects against liability claims, property damage, and unexpected disruptions. Common policies include:

General Liability Insurance – $400–$800 annually
Commercial Property Insurance – $500–$1,200 annually
Workers’ Compensation – Varies by state and payroll
Equipment Insurance – $150–$300 annually
Commercial Auto Insurance: $600–$1,200 annually (if you use a vehicle for business purposes)

At Wexford Insurance, we specialize in fitness and wellness industry coverage. Our team can help you find a customized insurance program that fits your budget and protects your business.

Total Estimated Cost

Depending on location and business model, starting a yoga studio can range from $15,000 to $50,000, while a mobile yoga business may cost $5,000 to $10,000. Insurance should always be included in your budget to safeguard your investment.

Final Thoughts

Starting a yoga business requires careful planning and financial preparation. By understanding your costs and securing the right insurance, you can build a profitable and sustainable studio. Wexford Insurance is here to help you protect your business every step of the way.

Contact us today.