How Do I Price My Wedding Venue Services?

Nate Jones, CPCU, ARM, CLCS, AU
Nov 3
2 min read

Pricing your wedding venue services is one of the most important decisions you’ll make as a venue owner. It affects your profitability, your brand perception, and your ability to attract the right couples.

Whether you're launching a new venue or revisiting your pricing strategy, this guide will help you set rates that reflect your value, cover your costs, and stay competitive in your market.

Understand Your Costs First

Before setting prices, you need to understand your fixed and variable costs. These include:

Mortgage or lease payments
Utilities and maintenance
Staff salaries
Insurance premiums
Cleaning and setup costs
Equipment and decor replacement

Your pricing should cover these expenses while leaving room for profit. For example, if your monthly costs are $15,000 and you host 5 weddings per month, your minimum price per event should be at least $3,000 just to break even.

Know Your Market and Ideal Couple

Are you targeting luxury weddings, rustic barn ceremonies, or budget-conscious couples? Your pricing should reflect your audience’s expectations and spending power. Research what similar venues in your area charge and what’s included in their packages.

Use tools like The knot or WeddingWire to compare pricing.

Choose a Pricing Model That Works

There are several ways to structure your pricing:

Flat Rate Pricing

Charge a fixed fee for venue rental. This is simple and predictable for clients.

Tiered Packages

Offer multiple packages (Basic, Premium, All-Inclusive) with increasing levels of service and amenities.

Per Person Pricing

Charge based on guest count, especially if catering or rentals are included.

Seasonal and Day-of-Week Pricing

Charge more for peak dates (Saturdays in spring/fall) and offer discounts for weekdays or off-season bookings.

Highlight What’s Included

Couples want clarity. Be transparent about what your pricing includes:

Ceremony and reception space
Tables, chairs, linens
Bridal suite access
Setup and cleanup
Parking or valet
Coordination services

If you offer in-house catering or decor, bundle those into premium packages.

Avoid Common Pricing Mistakes

Underpricing to stay competitive – This can hurt your margins and attract the wrong audience
One-size-fits-all pricing – Offer flexibility with packages and add-ons
Ignoring hidden costs – Always factor in staffing, cleaning, and overtime fees
Not adjusting for demand – Raise prices during peak season and offer deals during slow months

Insurance Considerations

At Wexford Insurance, we help wedding venue owners protect their business with tailored coverage. Your pricing should account for annual insurance costs, which may include:

General Liability Insurance – $75–$235/year
Commercial Property Insurance – $250–$1,000/year
Liquor Liability Insurance – $100–$275/event
Workers Compensation Insurance – ~$94/employee/month
Equipment Insurance – $100–$500/year
Commercial Auto Insurance – $147–$200/month per vehicle

Final Thoughts

Pricing your wedding venue services is both an art and a science. By understanding your costs, knowing your market, and offering clear, value-driven packages, you can attract the right couples and build a profitable business.

And remember—insurance is part of your pricing strategy. Wexford Insurance is here to help you protect your venue and plan for long-term success.

Contact us today.