How to Get Contracts for School Trips, Church Groups, and Events

Securing contracts for school trips, church groups, and special events is one of the most effective ways to grow a charter bus business. These clients often need reliable, safe, and comfortable transportation—and they tend to book in bulk, offering consistent revenue. But how do you get these contracts?

Strategies to help your Charter Bus Company

In this guide, we’ll walk through proven strategies to help your charter bus company win more group travel contracts—and how Wexford Insurance can help protect your business along the way.

1. Build Relationships with Schools and Districts

School trips are a major source of recurring business for charter bus companies. To get started:

• Reach out to school administrators and transportation coordinators

• Offer customized packages for field trips, athletic events, and academic competitions

• Emphasize safety protocols, driver training, and vehicle maintenance

• Provide flexible scheduling and contingency planning for weather or delays

2. Partner with Churches and Religious Organizations

Church groups often need transportation for:

• Weekly worship services

• Youth group trips

• Volunteer events

• Conferences and retreats

To win these contracts:

• Offer ADA-compliant vehicles for accessibility

• Provide multi-day rental options for out-of-town events

• Highlight amenities like Wi-Fi, reclining seats, and onboard entertainment

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3. Market to Event Planners and Local Organizations

Event transportation is a growing niche. Charter buses are ideal for:

• Weddings

• Corporate retreats

• Music festivals

• Sporting events

To attract event planners:

• List your services on event planning directories

• Offer group discounts and custom fleet options

• Provide real-time tracking and on-site coordination

4. Use Targeted Marketing Strategies

To consistently win contracts, your marketing must be strategic:

• Sign up for directories like BusRates to receive real-time quote requests

• Optimize your website for mobile users and include a booking engine

• Create blog content targeting school, church, and event transportation

• Leverage social media to showcase your fleet and customer testimonials

• Respond quickly to quote requests and follow up with leads

5. Protect Your Business with the Right Insurance

Winning contracts is only part of the equation—you also need to protect your business.

• Auto Liability Insurance

• Physical Damage Coverage

• Passenger Liability

• General Liability

• Workers’ Compensation

At Wexford Insurance, we specialize in charter bus insurance coverages.

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Conclusion

Getting contracts for school trips, church groups, and events requires a mix of relationship-building, smart marketing, and operational excellence. With the right approach—and the right insurance from Wexford Insurance—you can grow your charter bus business with confidence. Connect today!