How to Find the Best Loads for Your New Trucking Business
- Nate Jones, CPCU, ARM, CLCS, AU
- 16 hours ago
- 2 min read
Securing consistent, profitable loads is essential for a successful trucking business. Whether you operate as an owner-operator or manage a small fleet, understanding where to find reliable freight can make the difference between steady income and empty miles.
This guide covers strategies for finding loads, building relationships, and maintaining the right insurance coverage to protect your business.
1. Use Load Boards Effectively
Load boards are online marketplaces where shippers post available freight and carriers can bid or accept loads. Some popular load boards include:
123Loadboard
Tips for using load boards:
Filter by route, cargo type, and pay rate
Verify the shipper’s reputation
Negotiate rates for recurring contracts
Read More: Best load boards for trucking
2. Build Relationships with Freight Brokers
Freight brokers act as intermediaries between shippers and carriers. Working with reputable brokers can provide:
Consistent access to loads
Opportunities for long-term contracts
Assistance with invoicing and payment
Tips for working with brokers:
Verify licenses and bonding
Maintain a professional reputation
Communicate availability and equipment specifications clearly
3. Direct Shipper Contracts
Contracting directly with shippers can lead to more stable and profitable freight. Benefits include:
Predictable revenue streams
Ability to negotiate rates and schedules
Long-term business relationships
Approach local businesses, manufacturers, or e-commerce companies with a professional proposal highlighting your reliability and coverage.
4. Niche and Specialized Freight
Focusing on niche freight can help new trucking businesses stand out:
Refrigerated goods (perishable items)
Hazardous materials (requires proper endorsements)
Oversized or specialty cargo
Last-mile delivery for e-commerce
Specialized freight often commands higher rates and less competition.
5. Maximize Empty Miles
Empty miles (driving without cargo) reduce profitability. To minimize them:
Plan return loads on routes
Use load-matching apps or broker networks
Partner with businesses in both pickup and delivery locations
Efficient route planning improves fuel economy and overall revenue.
6. Maintain Proper Insurance Coverage
Having the right insurance is essential to secure contracts and operate safely. Key policies include:
Commercial Auto Insurance – covers accidents and vehicle damage
General Liability Insurance – protects against third-party claims
Cargo Insurance – protects freight during transport
Workers’ Compensation Insurance – covers employee injuries
Umbrella Insurance – additional liability coverage
7. Network and Attend Industry Events
Building relationships in person can lead to new opportunities:
Attend trucking and logistics conferences
Join local or national trucking associations
Participate in online forums and social media groups
Networking helps you gain referrals and access exclusive load opportunities.
Final Thoughts
Finding the best loads for your new trucking business requires a mix of technology, networking, and strategic planning. By using load boards, building broker relationships, contracting directly with shippers, and maintaining the right insurance coverage with Wexford Insurance, you can maximize revenue, minimize empty miles, and grow a sustainable trucking business.
Contact us today.
