Common Mistakes New Gun Range Owners Make And How to Avoid Them
- Dec 30, 2025
- 2 min read
Starting a gun range can be exciting, but new owners often face challenges that impact safety, compliance, and profitability. Understanding common mistakes and learning how to prevent them is essential for long-term success.
1. Neglecting Regulatory Compliance
One of the most common errors is ignoring federal, state, and local regulations. Failing to obtain the proper Federal Firearms License (FFL), zoning approvals, or environmental permits can lead to fines or business closure.
Always check local zoning laws and regulations.
Follow ATF guidelines for firearm handling, storage, and sales.
Read More from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF).
2. Skipping Proper Insurance Coverage
Many new owners underestimate the risks associated with firearms operations. Not having comprehensive insurance can expose you to significant liability from accidents, injuries, or property damage.
Essential coverage includes:
General Liability Insurance – protects against injuries and property damage
Property Insurance – covers buildings, equipment, and firearms
Workers Compensation Insurance – required for employees
Professional Liability Insurance – protects against training or instructional claims
3. Poor Range Design and Safety Measures
Improper range layout, ventilation, or bullet containment can create safety hazards and reduce customer confidence. Common design mistakes include:
Inadequate bullet traps or backstops
Poor ventilation systems, especially indoors
Insufficient lighting or lane dividers
Following NSSF guidelines ensures your facility meets industry safety standards. Check Out NSSF’s range safety resources for detailed guidance.
4. Ignoring Staff Training
Even the best-designed range can fail if staff are not properly trained. Range Safety Officers (RSOs) and instructors should be certified and trained to handle emergencies, enforce safety rules, and educate customers.
Regular training programs reduce accidents and enhance your reputation.
5. Weak Marketing and Customer Retention
Many new owners underestimate the importance of marketing and building a loyal customer base. Without proper promotions, memberships, or community engagement, foot traffic and revenue may suffer.
Focus on:
Local SEO and social media presence
Membership programs and referral incentives
Hosting events, leagues, and training programs
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Conclusion
Avoiding these mistakes is crucial for new gun range owners. By ensuring compliance, investing in insurance, designing safe facilities, training staff, and implementing effective marketing strategies, you can operate a profitable, safe, and respected range.
Contact us today.
