What’s the Best Way to Market Your Vacation Rental Online?
- Nate Jones, CPCU, ARM, CLCS, AU
- Oct 9
- 2 min read
Marketing your vacation rental online is essential to keeping your calendar full and your income steady. Whether you own a cabin, condo, duplex, lake house, townhome, or vacation rental, standing out in a crowded digital marketplace requires strategy, creativity, and consistency.
Here’s how to effectively market your vacation rental online—and how Wexford Insurance can help protect your property while you grow your business.
1. Optimize Your Listings Across Multiple Platforms
Don’t rely on just one booking site. List your property on Airbnb, VRBO, Booking.com, and niche platforms like GlampingHub or Hipcamp. Use a channel manager to sync calendars and avoid double bookings.
Make sure your listings include:
High-quality photos of every room and outdoor space
Keyword-rich descriptions (e.g., “pet-friendly lakefront cabin”)
Clear amenities and policies
Up-to-date pricing and availability
2. Build a Branded Website
A dedicated website gives you control over branding, direct bookings, and SEO. Include:
A booking engine
Guest reviews
Local guides and blog content
Links to your social media accounts
This also helps build trust and credibility with potential guests.
3. Leverage Social Media Marketing
Platforms like Instagram, Facebook, and Pinterest are perfect for showcasing your property’s vibe. Share:
Behind-the-scenes setup
Guest testimonials
Seasonal promotions
Local attractions and events
Use hashtags like #vacationrental, #airbnbhost, or #lakehousegetaway to increase visibility.
4. Encourage Guest Reviews
Positive reviews boost your ranking and build trust. After each stay:
Send a follow-up message thanking guests
Politely ask for a review
Respond to reviews professionally and promptly
Reviews are social proof that can make or break your booking rate.
5. Use Email Marketing and Retargeting
Build a mailing list of past guests and interested travelers. Send:
Seasonal discounts
Local event updates
Referral incentives
Booking reminders
You can also use retargeting ads to reach people who visited your site but didn’t book.
How Wexford Insurance Supports Vacation Rental Owners
Marketing brings guests to your door—but insurance protects what’s inside. Wexford Insurance offers tailored coverage for:
Cabins, condos, duplexes, lake houses, and more
Our policies cover property damage, liability claims, and loss of rental income, giving you peace of mind while you focus on growing your business.
Final Thoughts
Marketing your vacation rental online is a powerful way to increase bookings and build a loyal guest base. With the right strategy—and the right insurance—you can turn your property into a thriving business. Wexford Insurance is here to protect your investment every step of the way. Connect today!
FAQs
Q: What’s the most important part of a vacation rental listing?
A: High-quality photos and a keyword-rich description are essential for attracting bookings.
Q: Should I use paid ads to promote my rental?
A: Yes, platforms like Google Ads and Facebook Ads can help target specific audiences and boost visibility.
Q: How often should I update my listing?
A: Regular updates to pricing, photos, and descriptions help maintain visibility and accuracy.
