Assisted Living Facility Business Plan Template: Everything You Need to Know
- Nate Jones, CPCU, ARM, CLCS, AU
- Nov 28, 2025
- 3 min read
Starting an assisted living facility is a rewarding business opportunity, but success requires a clear, strategic business plan. Whether you’re launching a small residential care home or a large assisted living community, a well-structured plan will guide your operations, financing, marketing, and long-term growth.
This guide gives you a complete assisted living business plan template with key sections, financial considerations, and helpful resources.
Why You Need a Business Plan for an Assisted Living Facility
A business plan helps you:
Secure financing from banks and investors
Estimate startup and ongoing costs
Identify your target market and competition
Establish operational procedures
Reduce financial risk and compliance issues
Clarify long-term goals
Read more about senior care planning insights from the National Center for Assisted Living (NCAL).
Assisted Living Facility Business Plan Template
Use the template below as a blueprint for your business plan.
1. Executive Summary
Include:
Your mission statement
Type of assisted living facility
Location and service region
Target residents (e.g., seniors needing memory care, mobility assistance, etc.)
Ownership structure
Financial goals and projections
2. Company Description
Describe your facility:
Size and layout (number of rooms/units)
Services offered (personal care, meals, medication assistance, activities)
Unique value propositions (technology, therapy programs, memory care, etc.)
Competitive advantages
3. Market Analysis
Analyze the demand for assisted living in your area:
Local senior population demographics
Competitor facilities
Average pricing in your region
Market gaps and opportunities
Find out demographic data at the IBISWorld.
4. Organizational Structure and Staffing Plan
Outline your management team and staff roles:
Administrator or facility manager
Caregivers and CNAs
Nurses (if required)
Activities coordinator
Kitchen and housekeeping staff
HR, compliance, and administrative support
5. Services and Care Programs
Detail the services your facility will provide:
Daily living assistance
Medication management
Transportation
Memory care
Meal plans and nutrition programs
Social and wellness activities
6. Marketing and Sales Strategy
Explain how you’ll attract residents:
Branding and messaging
Digital marketing (website, SEO, Google Ads, social media)
Referral networks with hospitals and care providers
Community events and partnerships
Virtual tours and testimonials
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7. Operations Plan
Outline daily operations:
Resident admission process
Staff scheduling
Activity calendars
Medication procedures
Safety and emergency protocols
Resident satisfaction surveys
8. Financial Plan
Include realistic financial projections and budgets:
Startup Costs
Facility purchase/lease: $150,000–$1,500,000+
Renovations and safety upgrades: $50,000–$300,000
Furnishings and equipment: $20,000–$150,000
Licensing and permits: $1,000–$5,000
Insurance: $5,000–$20,000 annually
Monthly Operating Costs
Staffing: $20,000–$80,000/month
Utilities: $2,000–$7,000/month
Food and supplies: $3,000–$10,000/month
Marketing: $500–$2,000/month
Maintenance: $1,000–$5,000/month
Revenue Forecasting
Base revenue on:
Number of beds
Average monthly resident rate in your area
Additional services offered
9. Risk Management Plan
Detail how your facility will reduce and manage risk:
Background checks for staff
Medication handling procedures
Building safety protocols
Liability mitigation strategies
Infection control plans
Protect Your Assisted Living Facility with Wexford Insurance
Every solid business plan includes a proactive insurance strategy. Wexford Insurance helps assisted living facility owners nationwide secure specialized coverage that meets state regulations and protects your investment from unexpected risks.
Key policies include:
Final Thoughts
A strong business plan is the foundation of a successful assisted living facility. Use this template to structure your operations, funding, marketing, and risk management strategies. And remember—protecting your facility with comprehensive insurance is essential for long-term success.
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